Moving forward, never being afraid to take calculated risks and daring chances seem to be a theme followed by many successful businesses.
Look at Coke, a well established American company that has had it’s ups and downs, but never shied away from change, or taking risk. Can you remember the Pepsi Challenge? That was a very taxing time on the carbonated beverage leader. A smart, witty advertising campaign that forced Coke-A-Cola to rethink it’s marketing and ultimately it’s base product.
In this case, welcome New Coke. New Coke was a brief, 3-month epic failure, however the fine folks at Coke knew they needed to do something to compete with the Pepsi Challenge. The point is, New Coke was a success within it’s own failure. What followed was a mountain of news coverage; publicity that over-shadowed the Pepsi Challenge and the results were right on the money, literally.