FRANKLIN— The phrase, “Two heads are better than one,” seemingly applies to local business owners Wesley “Wes” Edwards of Diamond E Rental, and Jeff Ripley, owner of Knuckleheads. Founded in 2016, Diamond E Rental specializes in construction equipment rentals such as skid steers, excavators, and tractors. During the inception of the company, Edwards saw an immediate supply and demand increase. Although business for the rental service company was flourishing, Edwards transitioned ownership of the company in 2021 after determining the timing was right. In 2026, Edwards resumed ownership of Diamond E, this time with the help of Jeff Ripley, owner of Knuckleheads, hardware and supply store. “I walked in one day and asked him if he would be interested in being part of a rental company,” said Edwards when asked how he and Ripley became business partners. “Jeff’s got a good location. I think the two go hand-in-hand, equipment rental and hardware.” Ripley continued, echoing his partner’s sentiments when it came to what benefitted both for business. “We’re located right on the highway—very visible, lots of customers and foot traffic in and out the door daily,” he stated. “Having the rental equipment is a benefit to my customers, but it also brings in new customers, so it was a win-win for both of us.” The partnership steadily proved valuable for both men, as they dived deeper into the foundation of their success. “We’re really fortunate, both of us, to have good staff members that are dependable, dedicated, hardworking, and trustworthy,” said Ripley. “The hardware store and the rental company together have a really good customer base. We have good relationships with our customers, and I think it’s really joyful to have that kind of relationship with customers and know people by name,” Edwards added. Edwards said the company plans to continue expanding while maintaining its community-centered approach.